Which approach reduces prejudice by stressing similarities in values between groups?

• A. Emphasizing differences in values between groups to highlight diversity.
• B. Stressing similarities in values between groups to reduce prejudice.
• C. Encouraging group competition to improve performance.
• D. Avoiding discussions about values altogether.

Answer: (B)

Focusing on what groups share in common helps people see themselves as part of a larger, shared identity rather than as fundamentally separate rivals. When similarities in values are highlighted, boundaries between groups blur and a superordinate identity emerges, making negative attitudes and stereotypes less likely and cooperation more likely. This is why stressing similarities in values is effective for reducing prejudice.

Emphasizing differences reinforces us-versus-them thinking and can heighten stereotypes. Encouraging competition between groups often escalates bias and hostility, and avoiding discussions about values leaves underlying prejudices unchallenged.